Tel: Ireland 00 353 (0)90 6430850 Tel: England 00 44 (0)7966 176188 Email: info@doublelm.com   Part Time Student Recruitment 2008/09   A National 3rd Level Institution, National College of Ireland (NCI) approached Double LM for assistance in recruiting part-time students for 2006/07 academic year. It was practical and more cost effective for NCI to outsource this campaign due to the time constraints and nature of the project.   Mailshots A large mail shot was sent out targeted at individuals and companies in various professional and non-professional sectors that had expressed an interest in courses available by the college namely Business, Finance, IT and Human Resource.   Training Specific software training was provided by NCI to familiarise Double LM with their in house system. We were able to log onto the NCI CRM system and record queries that ranged from academic, accommodation, post grad and fee enquiries.  By using this system, NCI were able to identify the type of calls been recorded and analyse this information continuously to identify the trends and requirements of the respondents.   An enquiry number was set up. This dedicated 1850 number, which was advertised on brochures and National media, which included radio and newspapers, was diverted to offices of Double LM in Athlone. Enquirers were not aware that the calls were been answered from a remote office. This ensured a seamless integration for the college. All calls were handled in a professional and competent manner. Initially the campaign was dealing with only part-time course enquiries but due to the efficiency and expertise of the staff all reception calls were later diverted to the 1850 number.    Methodology It was essential to obtain as much detailed information as possible to ensure that queries were handled swiftly. This information was used for research in the latter part of the project. The advertising response was enormous which resulted in the calls been processed in the following manner:   Enquiry Details Received by Double LM Candidates Details logged on NCI CRM System Brochure/Application Form Sent out Follow up call with Enquirer within 5 Days If no contact was made, left a detailed message Ensure information has been received and is correct Any other queries noted   As the campaign progressed staff grew more confident and familiar with requirements of NCI and were able to advise on best practice to achieve their marketing objectives.    Summary The duration of the project was 3 months. The ability to identify problem areas was paramount to the success of this campaign. As a result of the efficiency of Double LM we undertook an additional 4 extra campaigns. From the information obtained through the NCI CRM system, we were able to call back enquirers and identify why they did not apply or undertake courses with NCI. By following this procedure we were able to close off all queries to the satisfaction of the enquirer and the college.   Result   The management of NCI were completely satisfied with the methodology and professionalism utilised by Double LM Ltd. This was a proven by a substantial increase of part time students intake for the 2006/7 academic year. The campaign is ongoing for recruitment of part time students for the 2008/9 academic year.

Marketing Consultancy We have been working with our prestigious clients since 1996. They cover all business and service areas. We advise on best marketing practice to ensure a client can achieve the best return on their investment. We know and understand the the marketing issues experienced by clients in the Irish and English markets and are always on hand to assist our clients in achieving their marketing objectives.

Customer Satisfaction Surveys   One of our prestigious clients was rolling out PC’s and IT Infrastructure to Her Majesty’s Customs and Excise (HMC&E), which was a nationwide task. The roll out was undertaken in 22 collection points throughout the UK and our client wanted to identify strengths and weaknesses in the roll out to ensure that subsequent sites did not experience similar problems. A representative sample was targeted and random surveys were undertaken to the new users. Key areas of the roll out were analysed and findings were forwarded back to the client and acted upon. There were over 3000 surveys completed and analysed. The campaign was so successful that after the initial few roll outs the majority of teething problems experienced were eradicated and the users complimented subsequent rollouts. Additional market intelligence campaigns were introduced to ensure the smooth running of this task. Appointment Setting A national 3rd level institution approached Double LM Ltd. to assist them in making appointments to undertake presentations to Leaving Certificate students. A complete database of all the secondary schools in Ireland was supplied. Double LM then phoned the list and identified the Careers Guidance Counsellors. These were then professionally presented to and a convenient time was agreed between both parties. A half hour presentation was given to those students planning to further their education. Those requesting appointments were sent back to the client on a daily basis and diarised. It was meticulously phoned to ensure that the complete database was targeted at different times. The new data was used for other direct marketing purposes. From the schools we had spoken with, we had a 70% hit rate on appointments. Our expertise in making large volumes of calls enhanced the campaign. We were able to offer the client a dedicated direct phone number thus offering a seamless integration from the college. We liaised very closely with the college regularly to ensure that everything went according to plan and any changes in appointments were easily made. The college were able to use our services on a project basis and were able to utilise and maximise their own resources to better effect. Due to the success of the above campaign, the student liaison officer asked us to follow up on those students that had enquired about undertaking courses in the college. We were able to identify those that were genuinely interested and ensured that the correct information was sent out and followed up in a timely fashion to register them for this academic year. All those that were called were either enrolled or categorised for future marketing purposes. We were able to tidy up the entire list for the college which preserved their well earned reputation for efficiency and professionalism. Seminar Invitations The UK government was encouraging local councils throughout the UK to adapt strategies for e-Government that would standardise the sytems within local government. Our client offered seminars at different locations throughout the UK to inform them of the new requirements. A database was supplied and updated by Double L M Limited; a mail shot went out inviting key decision makers within the councils to attend. The result of telemarketing ensured that the event was well attended and there was a 14% response rate due to telemarketing. From direct mail alone the response was 2.5%. As a result of an excellent turn out for the seminars our client was in a position to identify and tender for new business. Database Management A major software provider to the Telecommunications industry wanted to promote its pricing and billing software. A global database was supplied to us containing company names, addresses and telephone numbers. We identified key decision makers which included International Roaming Managers and Head of Billing personnel. A subsequent well targeted mail shot followed, and as a result of the accuracy of the updated database new business opportunities were identified. Lead Generation A software provider in Ireland had developed compliance computer based training software specifically for the banking and insurance industry. They wanted to develop business in England and appointed Double L M Limited to launch them into the UK. A database was supplied and key personnel within the sectors were contacted and presented to directly over the telephone. Interested parties were sent information electronically and were followed up in a timely fashion to secure appointments for the sales personnel. The result of telemarketing launched the company into the UK where substantial contracts to supply software were awarded. Advertising Sales A leading publisher specialising in Computer Directories appointed Double L M Limited to assist them in achieving advertising revenue for their publications. New sections were developed, and as a result of precise targeting by telephone advertising revenues increased by 47% year on year. Appointment Generation A vendor of Oracle applications wanted to generate appointments for their sales force. Companies with a turnover in excess of £100 million were targeted. Key individuals were presented to and those interested in taking things forward were passed back to the client to arrange appointments to develop new business. Direct Mail Data was supplied to us in Microsoft Excel. It was merged into a document and printed. Brochures together with the letter were fulfilled and dispatched to the target audience on a weekly basis. Telemarketing Training An IT global solutions provider with its own in house telemarketing team employed Double L M Limited to train its staff in different aspects of telemarketing and telesales to increase their conversion rates on specific campaigns. Sales calls were monitored and staff were trained to use established and recognized techniques. The result of this training increased conversion rates and business for our client. Fundraising In December 2004, Lionel Lyster swam 29km on behalf of Parkinson's Support Group raising over €10,000 for this very worthwhile and needy cause. http://gofree.indigo.ie/~pdpals/lionel_seamus.htm